Special Edition Father's Day
Context.
Alpina, a brand renowned for its high-quality dairy products, has decided to honor fathers on their special day with a special edition arequipe packaging. This initiative aims not only to celebrate the paternal bond but also to offer a product that serves as an artistic and meaningful tribute. To achieve this, Alpina collaborated with the talented Antioquian artist Rulo, known for his ability to convey emotions through his illustrations.
Idea.
The inspiration behind this project comes from the strength, dedication, and security observed in the animal kingdom, particularly in the relationship between fathers and their offspring. Rulo, inspired by the stained glass windows of temples and their line-divided composition, illustrated a can that resembles an art exhibition. Each scene features different animals with their young, symbolizing paternal love and protection. The intention is for this packaging to be not just a product container but also a collectible piece of art, appreciated for its beauty and significance.
Design.
The packaging design features various illustrations of animals with their young, symmetrically framed to create a balanced and elegant composition. The challenge was to give equal visual strength to all the animals and ensure they coexist harmoniously within the same graphic ecosystem. Every detail was carefully thought out to pay tribute to fatherhood, inspired by Rulo's own grandfather, his greatest idol and example of hard work and affection. This collaboration with Alpina conveys a message of love and celebration in every stroke, with the aim of delivering a graphic piece full of love and joy that celebrates all fathers on their special day.
- Cliente: Alpina
- Año: 2024
Design manager: Andrés Marantá
Design analyst: Cristian Niviayo
Design analyst: Laura Torres
Illustrator: Ru.Rulo
3D Artist: Madness studio / Enrique Wilches
